C A Anzar - How to Write PPC Ads That Convert

In the world of paid search, only one thing is worse than spending time and energy on a campaign that doesn’t get clicks: running ads that get clicks, but no conversions. While the first step in either instance is to check in on your keyword strategy, you might find yourself stumped if your keyword strategy is sound. What should you do in that case? Refine your ad copy. A little wordsmithing can make the difference between a searcher who glances at your ad and never thinks about it again, and a searcher who becomes a life-long customer. Here’s how to write ads that motivate and connect so well, your high-converting customers will have to click. 1. Use Attention-Grabbing Headlines Most people won’t make it past the headline before they decide whether they’re intrigued enough to read more, so your headline is a critical place to grab your customer’s attention—fast. Use compelling, action-oriented language that differentiates your product or offer from everyone el...