Posts

C A Anzar - How to Write PPC Ads That Convert

Image
  In the world of paid search, only one thing is worse than spending time and energy on a campaign that doesn’t get clicks: running ads that get clicks, but no conversions. While the first step in either instance is to check in on your keyword strategy, you might find yourself stumped if your keyword strategy is sound. What should you do in that case? Refine your ad copy. A little wordsmithing can make the difference between a searcher who glances at your ad and never thinks about it again, and a searcher who becomes a life-long customer. Here’s how to write ads that motivate and connect so well, your high-converting customers will  have  to click. 1. Use Attention-Grabbing Headlines Most people won’t make it past the headline before they decide whether they’re intrigued enough to read more, so your headline is a critical place to grab your customer’s attention—fast. Use compelling, action-oriented language that differentiates your   product or offer from everyone el...

C A Anzar - Gmail’s Priority Inbox: How to Make Sure Your Emails Get Read

Image
  If you’re a Gmail user, you’re probably familiar with the tabbed layout of your inbox. This default setting gives users the ability to automatically sort incoming mail into categories like “Primary,” “Social,” “Promotions,” and “Updates.” While the feature is a boon for users who need a quick way to prioritize the emails they receive, it does pose challenges for email marketers, who may find their emails incorrectly sorted into the wrong place or shunted to an oft-ignored tab like “Updates.” The basic premise of Priority Inbox is to automatically push “important” messages to the top of a user’s inbox. In a world of email overload, it’s an effort to help users sort through emails faster and more efficiently. How Google’s Inbox Works To determine which messages are important, Gmail takes cues from each user, looking at: Who sent the email:  If a user frequently opens and interacts with mail from a certain sender, Gmail identifies the sender and their messages as relevant. Keyw...

C A Anzar - Customer Feedback for Ecommerce: The Whats, Whys, and Hows

Image
  Gathering feedback from your customers has numerous advantages: it allows you to gauge customer satisfaction, identify areas of your business that need improvement, and implement changes that can positively impact your revenue. With so many ways to obtain and analyze customer feedback, it can be difficult to identify which strategy would be most rewarding for your business. Below, we detail the two main types of feedback (qualitative and quantitative), the most effective ways to solicit each type, and general best practices for feedback collection. Quantitative Feedback Quantitative feedback involves collecting feedback in a way that can be calculated and measured numerically, such as rating on a scale of ten, ranking items by importance, or counting the amount of clicks a particular item receives. The purpose of quantitative feedback is to provide clear-cut results on predetermined objectives that can be acted upon quickly. Why Quantitative Feedback Is Important While collecting...

C A Anzar - How to Write Search-Friendly Product Descriptions

Image
  By the time a prospective customer lands on one of your ecommerce site’s product pages, your sales funnel is in great shape. Not only has the customer already performed most of the legwork by this point—researching their pain point or general interest, discovering a possible solution, and narrowing the solution down to a specific product—but they’re also in a conversion-focused mindset. Compare, for example, the person searching for “trail running tips” to the person searching for “Nike Air Trailrunners.” Which person is more likely to buy your Nike Air Trailrunners? Which person is more likely to be shopping at all during the time of the search? If only it were easy to lead those low-funnel, high-intent customers to your product pages in the first place. Unfortunately, because those searches are so highly specific, they’re few and far between (relative to comparable high-funnel queries). That’s why product page SEO is such a critical part of your overall SEO strategy: when those...

C. A. Anzar - Out standing Exports Performance Award - Pharmexcil - 2010 - 11

Image
 Recognizing the meritorious performance of Member Exporters each year is one of EEPC India’s most coveted ceremonies where success is lauded while good effort is commended. Since 1967-68, EEPC India, then called the Engineering Export Promotion Council, has been recognizing the contribution of its member exporters who circumvent innumerable challenges, vagaries of global MARKETS and a host of uncertainties to emerge as leading exporters from India. Through the Export Excellence Awards, EEPC India makes a humble effort to recognize and award its member exporters for their outstanding performance in different engineering export categories. C A Anzar: He founded a health care organization based out of Bangalore in India specializing in standardized herbal extracts, nutraceutical formulations and cosmeceutical products. Olive Lifesciences’ business model of working directly with cultivators to grow, process and market biopharmaceuticals of an international standard has made its produc...

C A Anzar, the Founder & Chairman

 C. A. Ansar is an Indian visually impaired practitioner of alternative medicine and the chief consultant at Dr. Ansar's Healing Touch, a healthcare center based in Kochi. He is known for his alternative medical practice which combines the therapeutic techniques of reflexology, yoga, naturopathy, and Ayurveda. The Ministry of Health and Family Welfare of the Government of kerala awarded him the Social Justice Award in 2017 for his contributions in the field of healthcare. Born in the south Indian state of Kerala, C. A. Ansar did his post-graduate studies in Panchakarma (Ayurveda) at Sri Jayendra Saraswathi Ayurveda College and Hospital, Chennai. It was during this period, he was diagnosed with Glaucoma, a disease that affects the optic nerve, eventually leading to blindness, He completed the studies but soon afterward, lost his vision completely in 2007. However, he continued his studies and underwent training in Swedish massage, Sujok therapy, and Yoga in India and in reflexology ...