C A Anzar - Founder and chairman

  In the world of paid search, only one thing is worse than spending time and energy on a campaign that doesn’t get clicks: running ads that get clicks, but no conversions. While the first step in either instance is to check in on your keyword strategy, you might find yourself stumped if your keyword strategy is sound. What should you do in that case? Refine your ad copy. A little wordsmithing can make the difference between a searcher who glances at your ad and never thinks about it again, and a searcher who becomes a life-long customer. Here’s how to write ads that motivate and connect so well, your high-converting customers will  have  to click. 1. Use Attention-Grabbing Headlines Most people won’t make it past the headline before they decide whether they’re intrigued enough to read more, so your headline is a critical place to grab your customer’s attention—fast. Use compelling, action-oriented language that differentiates your   product or offer from everyone el...

  If you’re a Gmail user, you’re probably familiar with the tabbed layout of your inbox. This default setting gives users the ability to automatically sort incoming mail into categories like “Primary,” “Social,” “Promotions,” and “Updates.” While the feature is a boon for users who need a quick way to prioritize the emails they receive, it does pose challenges for email marketers, who may find their emails incorrectly sorted into the wrong place or shunted to an oft-ignored tab like “Updates.” The basic premise of Priority Inbox is to automatically push “important” messages to the top of a user’s inbox. In a world of email overload, it’s an effort to help users sort through emails faster and more efficiently. How Google’s Inbox Works To determine which messages are important, Gmail takes cues from each user, looking at: Who sent the email:  If a user frequently opens and interacts with mail from a certain sender, Gmail identifies the sender and their messages as relevant. Keyw...

  Gathering feedback from your customers has numerous advantages: it allows you to gauge customer satisfaction, identify areas of your business that need improvement, and implement changes that can positively impact your revenue. With so many ways to obtain and analyze customer feedback, it can be difficult to identify which strategy would be most rewarding for your business. Below, we detail the two main types of feedback (qualitative and quantitative), the most effective ways to solicit each type, and general best practices for feedback collection. Quantitative Feedback Quantitative feedback involves collecting feedback in a way that can be calculated and measured numerically, such as rating on a scale of ten, ranking items by importance, or counting the amount of clicks a particular item receives. The purpose of quantitative feedback is to provide clear-cut results on predetermined objectives that can be acted upon quickly. Why Quantitative Feedback Is Important While collecting...

  By the time a prospective customer lands on one of your ecommerce site’s product pages, your sales funnel is in great shape. Not only has the customer already performed most of the legwork by this point—researching their pain point or general interest, discovering a possible solution, and narrowing the solution down to a specific product—but they’re also in a conversion-focused mindset. Compare, for example, the person searching for “trail running tips” to the person searching for “Nike Air Trailrunners.” Which person is more likely to buy your Nike Air Trailrunners? Which person is more likely to be shopping at all during the time of the search? If only it were easy to lead those low-funnel, high-intent customers to your product pages in the first place. Unfortunately, because those searches are so highly specific, they’re few and far between (relative to comparable high-funnel queries). That’s why product page SEO is such a critical part of your overall SEO strategy: when those...